Kinefinity and ASSIMILATE Partner to Deliver KineRAW Codec and Real-time Post Production to Chinese Filmmaking Market

June 10, 2015 – Santa Clara, CA – ASSIMILATE and Kinefinity today announced they are partnering to deliver advanced digital filmmaking solutions to the high-growth Chinese marketplace. The collaboration equips Chinese filmmakers with a streamlined all-in-one, value-priced solution for 2D/3D productions, from image capture with a high-resolution Kinefinity camera (4K, 6K) to using high-performance SCRATCH tools for on-set data management and dailies, and full post production – conform, color grading, versioning, compositing, finishing, and mastering. A key component of the partnership is the commitment to provide localized tutorials and technical support to the Chinese market.

Also in line with the partnership, Kinefinity has become a global reseller of ASSIMILATE’s SCRATCH product line. This is an ideal collaboration of two companies that offer technical excellence, products with superior price/performance value, and responsive technical support for customers.

Special Pricing Bundles and Availability
Kinefinity is offering an exceptional Kinefinity-SCRATCH bundle for new customers, worldwide, as of April 1, 2015: Purchase a KineMINI 4K or KineMAX 6K camera and receive one SCRATCH product license (one-year subscription) for FREE!

Kinefinity-SCRATCH solution bundles are available immediately from Kinefinity. Kinefinity is also offering prior Kinefinity camera owners special pricing for the purchase of SCRATCH. In addition, Kinefinity is offering all of their camera customer the ability to acquire further SCRATCH licenses at a highly discounted price as following:

  1. Annual rental: $199.00 USD;
  2. Permanent purchase: $999.00 USD.

Separately, the current global pricing for SCRATCH 8.3 is

  1. One-year rental license at $650.00 USD;
  2. Permanent license (including first-year maintenance/support at $3,000.00 USD.

For oversea, Kinefinity camera owners can buy one license at such special price, while Kinefinity camera owners in China can buy up to three licenses at such special price.

“In expanding our range of cameras, features, and options for our customers, we believe they will greatly benefit from the addition of a proven, real-time post-production workflow that supports our 4K/6K imagery, and this is SCRATCH,” stated Jihua Zheng, CEO at Kinefinity. “And both companies are aligned in their commitment to respond to the global needs of the digital cinema market today — value-priced high-quality cameras and tools.”

Jeff Edson, CEO at ASSIMILATE, stated, “It was key to ASSIMILATE to find the right partner in China to work with for localization of product and support . The Kinefinity-SCRATCH collaboration brings a significant change to the Chinese filmmaking landscape. The combined Kinefinity-SCRATCH solution offers price/performance value that opens the doors to quality filmmaking for a broader range of creative professionals in China, and the viewing audience will enjoy a greater choice of high-quality content.”

SCRATCH tutorials and FAQ >                     SCRATCH in Store >

Typical FAQ

ASSIMILATE’s SCRATCH, a “post house in a box” – from dailies, to conform, colour grading, compositing, through to finishing – and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry’s most comprehensive toolset for digital cinema and episodic television 2D and 3D productions. Both products support multiple formats, including ARRI RAW, Kinefinity RAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, as well as enhanced support for RED cameras including the new EPIC DRAGON at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or colour space (including ACES) on the same timeline – and play back in real-time.

All versions of SCRATCH and Lab software, running on OS X version 10.7.5 or higher and Windows 7/8, feature SDI and 3G output via AJA Kona 3G graphics cards, Blackmagic Decklink, Bluefish Epoch i/o cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, visit www.assimilateinc.com

 

Firstly, SCRATCH does not support USB dongle.

You can download SCRATCH from Assimilate official website, and install the software, enter license Key. For in Kinefinity online store, the license type has three types:

  1. 30 trial Key, full functions: Free;
  2. One-year rental license: From $199;
  3. Permanent license: From $999.

You can also download and apply trial Key from our website (in Chinse).

Assimilate Inc. 

ASSIMILATE Inc. is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and 2D/3D independent feature films, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and OS X, are the heartbeat of today’s most demanding digital post-production and dailies workflows. The SCRATCH product line equips directors, DPs, on-set DITs and post-production artists with the state-of-the-art, cost-effective, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets.

SCRATCH is the most comprehensive tool for 2D/3D digital cinema and episodic television productions. SCRATCH supports multiple formats, including ARRI RAW, KineRAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras, at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline.

 

For a full list of features and benefits, as well as the latest feature-film and TV credits, visit www.assimilateinc.com


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