Since the camera is a True RAW recording camera it has only its native look which is dark because it comes from sensor directly. To become EI ISO adjusted and to make the colors bright and sharp the camera has many LUTs loaded you can pick from.
Built-in LUTs
KineLOG simulates the Cineon Log film density curve that Kodak invented for use with their film scanners. You can take the KineLOG results and open them in any standard workflow that is currently working with 16mm or 35mm film scans and get on target levels for 90% white and 18% gray when the camera exposure has been made at the EI ISO assigned to each in-camera LUT.
Kine709 simulates the TV and Broadcast standard signal levels to make a broadcast ready image that does not require further grading if the in-camera exposure was accurate. The KineRAW cameras have live waveform and histogram displays to help you get the exposure accurate. By default the Kine709 output results are set to ITU 601 limits.
KineColor gives full range output and somewhat lower contrast than Kine709 for shooting projects where you would rather have a monitor viewable result and not need to use a monitoring LUT in your post production tools like you need to with KineLOG. The use of full range images that are close to final grade makes workflow somewhat simpler and can reduce mistakes.
The in-camera monitoring LUT controls how the monitor image will look, converting the wide range True RAW sensor data into something that fits into the smaller range a monitor can display well.
In addition, the KineRAW cameras automatically convert the in-camera monitoring LUT into a 3D-LUT in each shot folder for color matching in various post-production tools, so that the look you experienced when shooting can be well duplicated in the processed footage.
KineRAW = RAW + LOOK
The wonder of KineRAW-S35 is that you can always re-process any shot using a different grade by way of just changing the 3D-LUT used for processing. You can adjust the white balance and ISO by selecting from many 3D-LUT options after you have shot the footage.